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Marketing tools

Ads UTM Builder

Paid landing URLs need platform macros so campaign/ad/keyword expand at serve time.

Campaign workspace

Ads UTM Builder

Structured inputs and readable results — copy URLs, scan limits, and review findings without digging through JSON.

Final destination page (https preferred).

Injects that network’s default macro map into utm_* fields.

Optional

Optional

Results

Waiting

Results appear here

Fill the form and run the tool — outputs are structured cards, not a raw JSON dump.

Free · API · MCPToolYour platform

Use Ads UTM Builder three ways

The free Ads UTM Builder on this page works in your browser. The same workflow is available via REST API for apps and via MCP for Cursor, Claude, and other agents — one API key, one plan, one quota. This tool is part of the marketing-apis module under Marketing Tools.

  • Free in browserUse Ads UTM Builder here — no account required.
  • REST APICall from your server with X-Api-Key.
  • MCP for agentsConnect Cursor or Claude to ToolYour MCP with the same key.
  • 1. Get an API keySign in and open Dashboard → API Keys (works for REST and MCP).
  • 2. Call or connectUse the REST API from your server, or paste the MCP URL into your agent config.
  • 3. Same qualityOutput matches the free web tool across all three surfaces.
Manage API keysMCP setupAPI referenceCreate free account

What is Ads UTM Builder?

Paid landing URLs need platform macros so campaign/ad/keyword expand at serve time. ToolYour Ads UTM Builder takes a base URL and platform (meta, google, tiktok, linkedin, microsoft), injects that network’s default macro map into utm_* params, and lets you override any field. It does not push templates into Ads Manager. Same route via REST and MCP (POST /api/v1/marketing-apis/ads-utm-builder).

What are common questions about Ads UTM Builder?

Which platforms are supported?

Meta, Google, TikTok, LinkedIn, and Microsoft — each with a preset macro map (e.g. Meta {{campaign.name}}, Google {campaignid}).

Can I override a macro?

Yes. Pass explicit utm_* values; they merge over the platform defaults.

Will macros expand in this tool?

No. Macros stay literal until the ad platform substitutes them. Copy the URL template into the ad’s final URL / tracking template field.

What are the key features of Ads UTM Builder?

Five network presets

Meta, Google, TikTok, LinkedIn, Microsoft macro bundles.

Override-friendly

Keep defaults or replace individual UTM keys per campaign.

How do you use Ads UTM Builder?

Choose the ad platform

Match the network where the ad will run.

Enter the landing base URL

Final destination without conflicting UTMs if possible.

Copy the template URL

Paste into Ads Manager tracking / final URL fields.

Why this tool exists

Paid landing URLs need platform macros — Meta's {{campaign.name}}, Google's {campaignid} — so tracking expands per-ad at serve time instead of pointing every click at one static campaign name. Remembering each network's macro syntax by hand is a common source of broken paid attribution. Ads UTM Builder keeps five network presets in one place.

Problems it solves

Marketers running the same offer across Meta, Google, TikTok, LinkedIn, and Microsoft otherwise have to look up (or misremember) five different macro syntaxes, then hand-edit the final URL field per platform — a common source of ads reporting where every click shows the same static campaign name instead of the actual ad/keyword that drove it.

Common use cases

  • Agency running multi-platform paid: generating a correct tracking template per network for the same offer without memorizing five macro syntaxes.
  • In-house media buyer: building the final URL field for a new Google Ads campaign with ValueTrack-style macros already in place.
  • Pre-launch: confirming the macro map matches the platform before ad sets go live, so post-launch reporting breaks down by campaign/ad/keyword correctly.
  • QA before spend: catching a wrong platform preset (e.g. Google macros pasted into a Meta ad) before budget starts flowing.

Honest scope

Macros stay literal text in this tool's output — they only expand into real values once the ad platform serves the ad. This tool does not push the template into Ads Manager, does not validate the macro against the platform's current macro list, and does not replace checking your ad account's own preview before launch.

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